I never was good at keeping secrets, especially from my customers. After all, I went into this business to help people – to keep you comfortable, to save you energy, to
prevent the need for future repairs … good ambitions like that.
Don’t get me wrong, that’s still my goal. But that means letting you in on a nutty secret that could have brought us a lot more repairs, plus equipment that declined sooner than it needed to. In a sense, that might have been “good” for us, but not really.
Instead, here’s what we found is a much better way to be a positive influence in
our customers’ lives: we help customers avoid future repairs, inconvenient breakdowns
and wasted energy by educating them on the importance of routine maintenance (AKA,